Oakley Australia
Factory Pilot

Oakley is an action sports lifestyle brand known for their innovation in design and manufacturing of sunglasses and apparel.

This project was commissioned to develop an identity for the launch of a completely new product range. The brief was to pay homage to the roots of the brand and appeal to a youth demographic.

My contribution to the campaign included: Art direction, Graphic design, visual merchandising, window displays, web design and edms.