Peter Jackson Menswear’s AW16 campaign drew influence from the jazz era of 1960's New York City. Aptly named ‘Movers & Shakers’ the AW16 collection reimagined classic styling and patterns with contemporary cuts
The goal of the campaign was to depict the energy and enthusiasm of the era. Bright lights, loud music and a style which was effortlessly cool.
My contribution towards the campaign included: Art direction, Graphic design, Campaign roll-out, Social media launch strategy, retouching and PR consultation.