The New Wave
Peter Jackson Menswear’s SS17 campaign, 'The New Wave' celebrates the spirit of reinvention, drawing on the counter culture of the 1980s steeped in expressive colourways that challenge conventional tailoring. The post-punk era represented a time of change, where new trends in music, art and design created a bolder visual aesthetic. Taking influence from this time the SS17 collection reflects the modernisation of tailoring, shifting towards tailored separates and street style sartorialism
My contribution to the campaign included: Art direction, Graphic design, Campaign roll-out, Social media launch strategy, retouching and PR.