The 'Vacay with Boost' campaign celebrated all things wacky and wonderful. For four weeks, every customer who purchased a Boost Juice could win trips to some of the unexpected destinations. Prizes included trips to Dracula’s Castle in Romania, Area 51 and Salvation Mountain in the USA, Love Land in Korea, the infamous Toilet Museum in India and the Robot Restaurant in Japan.
To enter, all customers who purchased a Boost Juice were handed a call to action card with a unique code. The call to action card directed customers to a 70s travel agent inspired microsite where the code could be entered, and all entrants won a prize.
My contribution to the campaign included: Art direction, web design, project management, team management, campaign roll-out across digital channels.